How Red Meat Games Enhanced AI Art with Scenario’s Artist-First Approach

Banner featuring Scenario and Red Meat Games

Background: Balancing Creativity and Integrity

As an innovative game development studio, Red Meat Games sought to incorporate AI-generated art into their creative process while maintaining ethical standards. With growing concerns around generative AI tools using unlicensed artwork, Red Meat Games aimed to find a solution that would enhance artistic output without compromising integrity.

The Challenge: Leveraging AI Responsibly

For their latest game, Moriarty, Red Meat Games aimed to experiment with generative AI as a game mechanic, offering players endless possible experiences.
However, they were focused on using tools that allowed them to ensure players could enjoy unique experiences and avoid any potential ethical concerns related to the use of unlicensed content. The challenge was to find an AI solution that could be integrated into the game mechanics, providing players with unlimited variety while ensuring all generated art adhered to their high standards of creative and ethical integrity.

Moriarty, Red Meat Games

The Solution: Scenario’s Artist-First Approach

Red Meat Games chose Scenario because it allows artists to train AI models using their own creative assets. By focusing on original designs and artworks, Scenario ensures that all AI-generated content is rooted in the studio’s creative vision. This approach enables artists to maintain full control over the creative process, generating new variations and designs that align with the original art direction, while avoiding ethical concerns related to unauthorized data use.

Challenges of AI generated art
"We see Scenario as a tool that complements our artists, enhancing their creativity while respecting their vision. It’s about empowering our team to bring their ideas to life in a way that is ethical and artist-first." - Judy Ehrentraut, Creative Content Strategist at Red Meat Games

Implementation: Enhancing Art Production with Integrity

1- Training with Original Designs

Red Meat Games' artists fed their original character designs into Scenario, training the AI to generate new art variations consistent with the game’s unique style. This process kept all AI-generated content aligned with the studio's artistic direction and maintained creative oversight.

2- Boosting Output

Scenario enabled the team to increase their artistic output significantly, automating the creation of high-quality visuals. This capability allowed them to develop a wider range of character designs and in-game assets, enriching the game’s world and enhancing replayability.

3- Maintaining Ethical Standards

By focusing on their original creative assets, Red Meat Games ensured that all AI-generated art produced through Scenario adhered to ethical standards. This approach provided transparency and upheld the integrity of the studio’s creative work.

Moriarty AI characters

Outcome: A Fusion of AI and Human Creativity

Using Scenario allowed Red Meat Games to balance AI efficiency with creative integrity. The integration of AI expanded their artistic capabilities while preserving ethical practices. The result was a visually rich and innovative game that showcased the potential of AI-generated art in a responsible and artist-driven manner.

Moriarty Menu

Conclusion: Setting a Standard for Ethical AI in Gaming

Red Meat Games’ use of Scenario demonstrates that, when implemented with ethical considerations in mind, AI can be a powerful tool for enhancing replayability, with each player having a unique experience. By prioritizing control over AI training and respecting artistic vision, the studio set a positive example for responsible AI use in the gaming industry.

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